Paid advertising for aesthetic clinics

Campaign planning, management and monitoring aligned with where your brand is today. Ads cannot fix an unclear offer or slow follow-up. That is why audience, message, landing destination and response time need to work together to support the goal of your investment.

Before you start advertising

We align a few points before the first campaign:

• which treatment will be promoted and who it is right for;
• the area you serve and the radius where advertising makes sense;
• the budget available for ad platforms;
• where the ad leads: WhatsApp, a service page or a form;
• who answers inquiries and how quickly.

Your clinic needs to be ready to respond to the inquiries the ads generate. A lead that waits hours for a reply usually goes cold.

Meta Ads and Google Ads

They are different channels and can be booked separately. On Meta, which covers Instagram and Facebook, visual creative introduces the brand and sparks interest in people who were not searching yet. On Google Search, the ad appears to people already looking for a treatment or a clinic nearby. The right choice depends on the treatment, local demand and your goal.

What management covers

Campaign structure, audiences and keywords, creative direction or production based on your brand identity, tracking setup and ongoing monitoring. Adjustments are driven by data, and reports show what happened and what changes next.

Advertising rules in this field

Ad platforms have specific policies for health, aesthetics and body imagery. Professional standards also limit promised results and before-and-after images. Campaigns that ignore those rules can be rejected or put the clinic at risk. We plan ads around those restrictions from the brief onward.

Budget and tracking

The management fee and the ad spend that goes to the platforms are separate, and both are spelled out in the proposal. Before launch, we agree on how inquiries will be measured, for example WhatsApp clicks, form submissions and, when the clinic records them, booked appointments. Inquiry volume, cost and bookings vary with the campaign, the market and how inquiries are handled.

Frequently asked questions

How much should I spend?

There is no single number. It depends on the treatment, the area, the competition and the goal. We recommend a starting point in the proposal and adjust it based on early data.

How soon will I see results?

The first weeks let the platforms learn and let us test audiences and messages. We do not promise a number of inquiries or bookings, because those also depend on the offer and the follow-up.

Can I advertise before my Instagram is in order?

You can, but people who click an ad usually check the profile before sending a message. If the profile does not support the decision, part of the budget is wasted. It is often worth getting the foundation right first, or in parallel.