About Branding
Your brand starts with your business.
Strategy and communication for beauty, aesthetics and wellness.
Branding & Estética is a branding and marketing agency for aesthetic clinics, medspas and beauty and wellness professionals. For more than seven years, we have connected strategy, identity and communication for brands in Brazil, the United States, Ireland and other countries. Every project starts the same way: understanding the business before producing anything.
Why we focus on beauty, aesthetics and wellness
Choosing a clinic is a decision built on trust. People weigh the care, the safety and the person who will treat them, often before they send a first message. Marketing in this field also has its own rules: professional standards, platform policies and limits on before-and-after images and promised results. Working only in this market means we know those constraints and plan the brand around them from day one.
How we think
Strategy before execution. Brand before campaign. A clinic that posts every day without making clear what it offers, and to whom, tends to repeat the same problem in more places. So we define positioning, audience, differentiators and voice first. That direction then shapes the visual identity, the content and the ads.
A visual identity is the cover. The brand is the whole book: the patient experience, the language, what the clinic shows and what it chooses not to promise.
What we do
We offer nine services, organised along the brand journey: brand assessment, branding and visual identity, content planning, social media, paid advertising, search presence, websites, sales and client care, and consulting. Each one can be hired on its own. The scope is built around where your clinic is now, without assuming every business needs the same deliverables.
A partnership with clear steps
Before any deliverable, we go through a brief, asset gathering, an assessment of your current presence and a plan presentation. You see the reasoning and approve the direction before execution begins. That sequence avoids rework and makes each phase predictable.
Where we work
We work remotely, in English, Portuguese, Spanish, French, Italian and German, with brands in Brazil, the United States, Ireland and other countries. In each market, the communication is written for the local audience, with its own language, search habits and advertising rules in mind.
Frequently asked questions
Do you work with clinics in any city?
Yes. We work remotely. Calls, presentations and approvals happen online, with stages and timelines agreed at the start.
Do you only work with large clinics?
No. We work with clinics, medspas, spas and independent practitioners such as aestheticians. What changes is the scope, not the care we put into the strategy.
How do we start?
Send us a message on WhatsApp about where your brand is today and what you want to change. From there, we suggest the right starting point.
Who leads the work
The people behind
Branding & Estética.
Founder & CEO
Antônio Araújo
An advertising professional, he founded Branding & Estética in 2019 so that excellent clinics and practitioners would be chosen for their positioning rather than their prices. He leads strategy, brand positioning and client relationships. He also runs a business in the sector: Your Beauty Hub, a space with treatment rooms for facial aesthetics professionals in Barra da Tijuca, Rio de Janeiro.
Marketing Director
Shaila Arsene
She runs day-to-day operations and the team. Every plan and every deliverable goes through her before it reaches the client. She is responsible for social media management and influencer partnerships.
Your brand's next chapter
Let's give your
brand direction.
Tell us about your brand, where you work and what you want to improve. We'll explore where your business stands and what comes next.