Google Ads for aesthetic clinics and medspas

When someone searches for a treatment in your area, they are telling you what they need. A Google Search campaign lets your clinic appear at that moment. We plan, manage and monitor campaigns for aesthetic clinics, medspas and beauty professionals, connecting each ad to the right service, location and landing page.

Who it is for

Clinics and professionals with a clear service to promote, a defined service area and a team ready to respond to new enquiries. If your brand or website still needs work before people can understand your offer, we will tell you and suggest where to start.

How we plan a campaign

We start with your priority services, the areas you serve, your audience and your budget. From there we organize campaigns around search intent: the terms people use, the locations that matter to you and the message each ad needs to carry. Every ad should lead to clear information about that service and a simple way to get in touch.

What the work involves

Campaign planning and setup, ad copy, choice of search terms and locations, alignment with the landing page, and ongoing monitoring with adjustments. The exact scope, reporting rhythm and responsibilities are defined in the proposal, before anything goes live.

Advertising rules for aesthetic treatments

Ads for aesthetic and health-related services must follow Google Ads healthcare policies and the advertising rules of your professional body and country. We take these into account when writing ads, and some treatments or claims may not be eligible for promotion.

How we measure progress

Clicks are only one step. We look at search terms, cost, enquiries and, when your clinic records them, consultations and bookings. Measurement is agreed during onboarding, so you know what will be tracked and how it will be reported. Results vary with the market, budget, offer and follow-up; we do not promise positions or numbers of patients.

Frequently asked questions

Is the ad budget included in the management fee?

No. The budget you spend on Google is separate from the management service. Both are clearly stated in the proposal.

Do I need a website?

You need a page that explains the service being advertised and makes contact easy. If your current page does not do that, we will discuss how to address it first.

Do you work with clinics outside Brazil?

Yes. Branding & Estética works with brands in Brazil, the United States and Ireland. Tell us where you operate so we can plan for your market.

Should I start with Google Ads or Instagram Ads?

It depends on existing demand for your services and on your brand materials. Our guide "Instagram Ads or Google Ads?" walks through that decision.