How much to spend on Google Ads as a clinic
The calculation worked backwards, from treatment value to cost per enquiry, with testing and measurement before scaling.
Read the guideInsights
Better-informed decisions.
Guides on branding, communication and advertising to help your clinic make decisions.
Free resource
Brand checklist for clinics
25 questions to review positioning, identity, Instagram, Google and enquiry handling.
Aesthetic clinic marketing plan for 2027
2026 numbers, priorities, treatment journeys, a quarterly calendar, channels and how to measure.
Read the guidePositioning: when every clinic says “natural”
How to replace the adjective with clear criteria and show your method without promising results.
Read the guideWhat to photograph and film in your clinic
Formats per channel, a shot list, short videos, consent and how to reuse the material for months.
Read the guideAdvertising rules in Ireland and the UK
Botox, before-and-after photos, offers, influencers and client consent: what clinics in Ireland and the UK need to check.
Read the guideClinic WhatsApp: from enquiry to booking
The first reply, labels, quick replies, agreed follow-up and what to measure every week.
Read the guideAesthetics advertising: what you can and can’t say
Before-and-after photos, testimonials, promises and pricing: shared principles and how to check your local rules.
Read the guideGoogle reviews: how to ask and reply within the rules
Who to ask, when to ask, what Google prohibits and how to reply without exposing clients.
Read the guideDoes your aesthetic clinic need a website?
What Instagram covers, what it doesn’t, and five questions to tell whether your clinic has reached the point of needing a website.
Read the guideHow to tell whether your aesthetic clinic’s agency is working
Five checks to run before you renew, renegotiate or switch your clinic’s agency — without relying on how the month felt.
Read the guideHow to choose an agency for your aesthetic clinic
Questions to compare proposals, assess portfolios and agree on a working process before hiring.
Read the guideInstagram Ads or Google Ads?
How to choose a starting point based on demand for the service, brand communication and your capacity to follow up.
Read the guideYour brand's next chapter
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