Search presence for aesthetic clinics

Before booking a treatment, many people search on Google: the name of the treatment, the nearest clinic, reviews from people who have already been seen there. Search presence organizes what the clinic shows in those moments, so the information is accurate, complete and consistent with the brand.

When it makes sense

• the clinic does not show up when someone searches for its name or its services in the area;
• the Google profile is incomplete, out of date or has old photos;
• the address, hours and phone number differ from one place to another;
• the website has no pages explaining each service.

What we put in place

Depending on the scope, the work can include:

• Google Business Profile: categories, services, description, photos and updates aligned with the brand.
• Reviews: guidance on asking real patients for reviews in a simple way, and on responding to them with care.
• Consistent information: the same name, address, phone number and hours on the website, Google, social media and directories.
• Service pages: website content that answers the questions of people looking into each treatment.
• Monitoring: regular review of Google Search Console and the Google profile, with adjustments based on the data.

Authentic reviews

Reviews need to reflect real experiences. We do not offer gifts or discounts in exchange for reviews, we do not ask only satisfied patients and we do not write reviews on anyone’s behalf. Beyond being the right thing to do, those practices violate Google’s policies.

What to expect

Search takes consistency. Google decides where each result appears, and no one can guarantee the top spot. What we do is make the clinic complete, clear and consistent wherever people search, and track whether visits and inquiries from search increase.

Frequently asked questions

How is this different from Google Ads?

With Google Ads, the clinic pays for the ad to appear. Search presence covers the unpaid results, such as the Google profile and the website’s pages. The two can work together.

How many reviews does the clinic need?

No number guarantees a position. Recent, genuine reviews help people who are deciding, so the focus is on building a habit of asking, not on hitting a target.

My practice has no physical address. Does this still make sense?

Yes. Professionals who see clients at home or in shared spaces can also have a Google profile, with a service area instead of an address.