Selected project

Essenza

Beauty & Wellness · Hyannis, MA (USA)

Project details

Client: Essenza Beauty & Wellness
Location: Hyannis, Massachusetts (USA)
Services: Digital strategy · Website · Applied identity · Local SEO & Journal · Motion design · Analytics
Year: 2026

Context

Essenza is an aesthetics and wellness studio on Cape Cod, led by registered nurse Fernanda Abreu. Her Instagram already captured the brand’s essence, but the website didn’t: thin content, no search structure, and none of the refinement clients felt in person.

Challenge

Bring a premium, welcoming brand online in a competitive, regulated U.S. market, building clinical authority without promising results.

Essenza home page open in a browser window — Website · the home page in a browser window

Scope

What we did

Strategy & architecture: 13 pages organized around the client journey (injectables, skin, wellness, gallery, reviews, FAQ, contact), with direct Vagaro booking.
Applied identity: logo rebuilt in vector, a linen/taupe/soft-gold palette and editorial typography (Fraunces + Montserrat) aligned with the brand’s Instagram.
Curated photography: selected from the client’s own shoot, favoring natural light and clean backgrounds, with no artificial retouching.
SEO Journal: 7 educational articles targeting local searches like "Botox in Hyannis", with structured data (FAQ, Article, Breadcrumbs).
Quiet motion design: soft scroll reveals that respect reduced-motion settings.
Performance & infrastructure: Cloudflare hosting, custom domain, lead form routed to the clinic, Google Search Console and GA4 tracking bookings, calls and inquiries.
Responsible messaging: copy reviewed for U.S. healthcare advertising standards, with no outcome promises.

Full home page of the Essenza Beauty & Wellness website — Scroll inside the window to see the full home page.

Four mobile screens of the Essenza website: home, injectables, Journal and article — Mobile first · home, injectables, Journal and article

Applied identity · logo, palette, typography and buttons

Outcome

A website as refined as the Essenza experience: fast, beautiful on mobile, built to be found on Google and designed to turn visits into consultations.

“Refined beauty, natural results, now online too.”

The idea behind the website

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